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Vinay Koshy

Vinay Koshy is the Founder at Sproutworth who helps businesses expand their influence and sales through empathetic content that converts.

Sustained Competitive Advantage: 9 Simple Elements to Deliver Long Term Business Growth

May 17, 2023February 27, 2021 Vinay Koshy
Sustained Competitive Advantage: 9 Simple Elements to Deliver Long Term Business Growth

In these episode (a 2 part series), Mark Edwards and Neil Cummings who are the co-founders of Outsmart Strategy, a company that helps software companies position and communicate for fast… Read More

Categories Content Marketing, Customer experience, Strategy

10 Critical Functions of Sales Management That Drive Business Growth

June 15, 2022February 21, 2021 Vinay Koshy
10 critical functions of sales management that drive business growth

In this episode, Jeff Bajorek, a proven sales expert, and trainer as well as the author of “The Five Forgotten Fundamentals of Prospecting” shares his perspectives and experiences of the… Read More

Categories Management, Sales

How to Create Amazing Content: 10 Ingredients to Drive Long Term Growth

March 7, 2025February 17, 2021 Vinay Koshy
How to create amazing content- 10 ingredients to drive long term growth

In this episode, Jeff Coyle, the Chief Strategy Officer of MarketMuse an AI content planning and optimization tool, shares how to create amazing content quality to drive long-term growth. Insights… Read More

Categories Content Marketing

5+ Simple Ways to Improve User Experience For Websites That Boosts Growth

June 10, 2022February 13, 2021 Vinay Koshy
5+ Simple Ways to Improve User Experience For Websites That Boosts Growth

In this episode, Alex Price, the founder and managing director of 93x and 93digital (a London WordPress Agency) and the founder of FINITE, a private community for marketers working in… Read More

Categories Content Marketing, Customer experience

Lift-off Strategy: How to Boost Business Growth With an Empathy-Driven Content Marketing Strategy

February 22, 2025February 12, 2021 Vinay Koshy
Lift-off strategy overview

The Lift-off strategy is best used by B2B technology businesses who want to deliver great content experiences to their audience and want consistent and scalable traffic without committing extra time… Read More

Categories Content Marketing

Data Science Process: How to go From Pilot to Pipeline to Drive Growth

May 13, 2021February 10, 2021 Vinay Koshy
Data Science Process- How to go From Pilot to Pipeline to Drive Growth

In this episode, Brandee Sanders, VP of Marketing for Modal shares her perspectives and insights on the data science process and how best to use data science to go from… Read More

Categories Business growth, Content Marketing, Sales, Strategy
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