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Vinay Koshy

Vinay Koshy is the Founder at Sproutworth who helps businesses expand their influence and sales through empathetic content that converts.

How to build online authority quickly when starting out

June 29, 2022September 12, 2017 Vinay Koshy
online authority

People do business with the people they trust. So being able to build your online authority will help the trust of your audience. People used to do it in person;… Read More

Categories Content Marketing

Is your marketing content helping or hurting your business?

March 27, 2021June 21, 2017 Vinay Koshy
marketing content

Where does your marketing content stand? If you don’t feel like content your marketing is helping your business you are not alone. It could be for a few reasons. Discover… Read More

Categories Content Marketing

How to boost traffic by optimizing for Google featured snippets

December 18, 2016 Vinay Koshy
google featured snippets

Google is displaying answers for many search queries directly in its search results. However, from a business point of view is this good or bad? Can it be used to… Read More

Categories SEO

#ContentCatchup: Content Marketing Storytelling Secrets

December 14, 2023September 10, 2015 Vinay Koshy
content marketing storytelling secrets

Content marketing storytelling can be a challenge in terms of knowing what best connects with your audience, content formats, brand management etc. In this #contentcatchup we cover some old school… Read More

Categories #ContentCatchup, Storytelling

#ContentCatchup: Content Marketing Pet Peeves

March 22, 2021August 29, 2015 Vinay Koshy
#ContentCatchup: Content Marketing Pet Peeves

In this #contentcathup we cover CMWorld news as well as improvised pieces of content around Tinder profiles and the #StraightOutta trend. Read More

Categories #ContentCatchup

How To Write an About Page That Proves Your Authority

August 29, 2015August 24, 2015 Vinay Koshy
how to write an about page

Does writing content for your about page make you sweat and fret? Have you put it off because you are worried it will suck? You are not alone – lots… Read More

Categories Content Marketing, Conversion, Landing Pages
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