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Vinay Koshy

Vinay Koshy is the Founder at Sproutworth who helps businesses expand their influence and sales through empathetic content that converts.

#ContentCatchup: Creating Compelling Content Marketing

March 22, 2021May 14, 2015 Vinay Koshy
creating compelling content marketing.

Compelling content marketing is a lot like a good story no matter what form it takes – told in person, at an event, viewed on a TV screen at home… Read More

Categories #ContentCatchup

14 Powerful Ways to Boost Humor in Marketing

March 23, 2021May 12, 2015 Vinay Koshy
humor in marketing

What marketers can learn from the science of humor in marketing: How to use content and humor in marketing to increase shares and trust Why would a video clip that… Read More

Categories Content Marketing, Conversion 1 Comment

#ContentCatchup: Content marketing challenges 2015

March 22, 2021May 8, 2015 Vinay Koshy
content marketing challenges - linkedin analytics

Content marketing challenges in 2015 are numerous especially in today’s media environment. Challenges like a lack of resources, strategy, time and budgets are often talked about given the number of… Read More

Categories #ContentCatchup

#ContentCatchup: Updates and tips to increase website traffic

March 22, 2021May 1, 2015 Vinay Koshy
Nepal crisis content to increase website traffic

There have been a lot of platform updates of late especially from Facebook and Twitter. These updates will need to be factored into the content creation and content marketing process… Read More

Categories #ContentCatchup

#ContentCatchup: How to improve conversion rate for content marketing

March 22, 2021March 7, 2015 Vinay Koshy

Disney shared some of its magic with unsuspecting mall shoppers as you’ll see below creating some fantastic engagement on-site as well as online. However, learning how to improving conversion rates… Read More

Categories #ContentCatchup

#ContentCatchup: Increase reach to grow your audience

March 22, 2021February 27, 2015 Vinay Koshy

Need to increase reach to grow your audience? A critical objectives for content marketers is to increase reach and engagement with website visitors. In an era where there is too… Read More

Categories #ContentCatchup 2 Comments
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