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Vinay Koshy

Vinay Koshy is the Founder at Sproutworth who helps businesses expand their influence and sales through empathetic content that converts.

How to effortlessly improve website usability with mostly free tools

February 22, 2025August 31, 2014 Vinay Koshy
website usability

  Have you ever felt frustrated after looking at a few sites in the hope of finding information that was important to you? Users have no patience for sites without… Read More

Categories Conversion

How to convert more visitors into email subscribers

August 24, 2014August 7, 2014 Vinay Koshy
email subscribers

  Are you struggling to build your subscriber list? Is this the case despite focusing on the needs of your audience persona, asking the one question that will gain you… Read More

Categories Conversion

7 Ways to Boost Content Conversion Rates With Visuals

March 24, 2021July 24, 2014 Vinay Koshy
visual content

Most people gravitate towards visuals yet boosting visual content conversion rates isn’t easy. Let me be honest with you, people like to interact with products or services that they want… Read More

Categories Conversion, Landing Pages 2 Comments

7 Sales Copy Techniques You Can Steal from Seth Godin

June 15, 2022June 16, 2014 Vinay Koshy
sales copy

Seth Godin is one of the most influential marketers of all time. However, he is also a master at producing sales copy. Many people know Seth Godin as the author… Read More

Categories Conversion, Sales

How to Use Visual Storytelling to Market Your Business and Make it Memorable

December 6, 2024May 20, 2014 Vinay Koshy
red bull content marketing

Have you heard marketers proclaim that content is king? While there is some truth to it, visual storytelling for business has also gained momentum, given the popularity of social media… Read More

Categories Conversion, Landing Pages, Storytelling 1 Comment

How to Write Headlines With Powerful Science Backed Triggers

January 15, 2021April 16, 2014 Vinay Koshy
how to write headlines

Have you been told that in learning how to write headlines – the process is more of an art form? Well it is more science than art. Here’s why. No… Read More

Categories Conversion 2 Comments
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