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Vinay Koshy

Vinay Koshy is the Founder at Sproutworth who helps businesses expand their influence and sales through empathetic content that converts.

7 Blogging Mistakes That Prevent Growing An Audience

February 14, 2013 Vinay Koshy

There is a lot written and said about blogging but somehow not so much on blogging mistakes. Blogging is supposed to be easy, simple and fun isn’t it? You punch… Read More

Categories Social Media

8 Content Marketing Metrics To Keep An Eye On

February 7, 2013 Vinay Koshy

Are your content marketing metrics effective? Is your content marketing getting the required views? Are you getting the leads and sales you deserve? (Image credit: Flickr) While Google Analytics and… Read More

Categories Social Media

B2B Video Content Marketing Insights Into Purchase Behavior

November 20, 2013February 5, 2013 Vinay Koshy

Video content marketing has been used for quite sometime in the B2B space. However a recent study looks at the reasons why tech buyers turn to video. The IDG Research… Read More

Categories Social Media

Is Vine A Good Thing for Content Marketers?

December 13, 2024February 4, 2013 Vinay Koshy

With the release of vine integration into Twitter the question of whether Vine is a good thing for content marketers is one that seems to keep coming up. In case… Read More

Categories Social Media

5 Ways to Attract Social Media Followers

November 20, 2013January 31, 2013 Vinay Koshy

Yes, social media can have a great impact on your business but it can also be rather intimidating especially when it comes to attracting social media followers and keeping them… Read More

Categories Social Media

5 Ways To Improve Conversion Rate Optimization Of Your Website

November 20, 2013January 31, 2013 Vinay Koshy

It is easy to draw traffic to your website but conversion rate optimization of your website can prove to be a lot tougher. However, no matter how huge your site… Read More

Categories SEO, Social Media
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